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4 august, 2015
Métricas
Macarena Estévez (Conento) nos habla de los nuevos indicadores de Marca en el Cuadro de Mando
En el marco del Workshop celebrado en colaboración con Conento sobre nuevos indicad ...
21 march, 2014
Marca
Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...
Document
8 january, 2012Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
Marca8 january, 2012
Marca
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
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